Shannon Shaffer is a seasoned Santa Cruz County REALTOR® with 24 years of experience and a career defined by consistency, trust, and results. Since becoming licensed in 2002, she has closed more than $135 million in real estate sales across 166 transactions, representing both buyers and sellers throughout Santa Cruz County. She is proudly affiliated with Coldwell Banker Realty Santa Cruz, combining global reach with deep local expertise.
Born and raised in Felton and a long-time resident of Santa Cruz’s Westside, Shannon offers firsthand knowledge of the region’s coastal and mountain communities. Her service areas include Santa Cruz (Westside, Eastside, Seabright, Midtown), Felton, Scotts Valley, Aptos, Capitola, Soquel, Ben Lomond, Bonny Doon, and Boulder Creek. This lived experience allows her to guide clients through neighborhood nuances, lifestyle considerations, and market shifts that don’t show up in algorithms.
Shannon works with first-time buyers, luxury clients, relocation buyers, move-up homeowners, and investors. Her transaction history reflects a balanced buyer-and-seller portfolio, and she is widely recognized for her negotiation skills, attention to detail, and steady, transparent communication—especially during complex or high-stakes transactions.
With more than 66 verified Google reviews, Shannon has built a business largely fueled by referrals and repeat clients. Many return years later for additional purchases, sales, or guidance, a reflection of her people-first approach and commitment to being a trusted resource long after closing day. For Shannon, real estate isn’t just about transactions—it’s about relationships that endure.
CHRISTINE C - BUYER
If I could give Shannon 100 stars, I absolutely would! My fiancé and I worked with her to buy our first home, and we couldn’t be more grateful for her professionalism, patience, and great sense of humor throughout such a big life decision. From day one, Shannon took the time to walk us through every step of the home-buying process and thoughtfully answered every question—big or small—with care and clarity. She was incredibly attentive to our needs and schedules, genuinely invested in helping us find the right home, and guided us through every step with confidence and kindness. We are beyond thankful to have had Shannon on our team and would wholeheartedly recommend her to anyone looking for a trusted and exceptional realtor!
CASSANDRA N - BUYER
Shannon is AMAZING! She walked my husband and I through the home buying process with such grace and was able to find us the perfect home for our family. Although the process is stressful (no way to avoid it!) Shannon made it as smooth as possible and was available for questions whenever they came up. We found her through a recommendation of another family that had worked with her and we will absolutely recommend her moving forward as well. Thank you Shannon!
DINA S - SELLER
Shannon is a dream amid the nightmares of real estate professionals. Curiously, we did not get to work with her, as we were bound by another contract, but we met with her to assess our options for re-contracting with her. She was kind, compassionate, skillful, and wise, and I will absolutely work with her in the future, if need be. Anyone seeking a positive experience in buying or selling a home, will benefit from Shannon's expertise and care.
MICHAEL A - SELLER
Our house had been on the market for eight weeks with someone else representing us and we didn’t feel like things were progressing as expected. We contacted Shannon and she ended up changing the entire situation, and our lives, for the best! Her knowledge of the market in the area and her passionate approach on marketing our house led us in the right direction! We had a written offer in two days! After accepting the offer, an unforeseen situation cropped up which could have derailed the sale of the house, but Shannon and her team worked relentlessly and thoroughly with us the resolve the situation! Their efforts made us and the buyers very gratified with the outcome and we even closed one day early!
Shannon kept in constant communication with us throughout the process, even though we live several hours away. Her abilities to help us get through everything so quickly and smoothly saved us a lot of time and stress! She worked every day, at all hours, to bring this to its conclusion! I can’t say enough about her efforts!
We highly recommend Shannon to anyone who simply wants the best! Her knowledge and expertise are exactly what you look for when you’re dealing with real estate! She sees the big picture and will do everything to make your dreams a reality! Trust her to treat you right!
Phone: 831.566.3866
Email: RealtorShannon@gmail.com
CalRE #: 01344504